Brief description of aims and content

The module illustrates the central decision problems managers face and provides the economic analysis needed to guide these decisions. Students will also learn about interpretation of empirical estimates of demand and supply elasticity and their applications from a managerial perspective. Production costs will also be considered and pricing strategies such as cost-plus pricing and price discrimination which the students will be able to design. The student will learn how to develop a game strategy in a competitive or no competitive business environment.